Dr. Jesse Weltevreden is professor of Digital Commerce at the Amsterdam University of Applied Sciences (AUAS). Jesse is director of the Centre for Market Insights of the School of Marketing at AUAS. He is also chairman of the Retail Innovation Platform, a network of universities in Belgium and the Netherlands that conduct research on retail innovation. His research interests include cross-border e-commerce, online platforms, data-driven marketing, emerging retail technologies and the mobility effects of online shopping.